On 03 March 2023, four North Carolinian travelers crossed over to Matamoros, Mexico from Texas. Shortly after entering Mexico, their vehicle came under fire from Gulf cartel gunmen. The exact circumstances of the encounter remain unclear. However, it is possible the Americans were mistaken for Haitian smugglers, as some have suggested, or that they crashed their vehicle into a Gulf vehicle as the cartel gunmen were eluding police during a car chase. Either way, these Americans were in the wrong place at the wrong time.